For example, how often do you leverage off of your relationships with your current customers?
Most business owner's count their blessings that they sold them once and never consider going back and asking them to buy multiple times.
In fact, for those prospects of yours that don't buy from you, how many times do you contact them and give them additional chances to purchase what you sell. The answer for most business owners is NEVER!
The remaining 97% are not… and they need to be nurtured on a repetitious and continuous basis. For the businesses that do this, their profits soar through the roof.
In fact, research shows that most prospects don't become serious about buying until you market to them at least 6 times. Often existing and past customers and prospects are all but forgotten by most businesses. They assume that when these people need something they will either come in or call.
Businesses with this attitude are missing out on an enormous amount of revenue that comes from staying in continuous contact with their customers and prospects.
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